In preparing for NAB, I was speaking to a sales person about this particular company's new product, which he described as a "multifunction integrated production system." Apparently, this product contains everything needed for a typical live news production including a production switcher, news server, a character generator, graphics still/clip store, multichannel DVE, multiplayer keyers and can function as a commercial insertion player and robotic camera controller.
According to this sales guy, integrated production systems are going to be a huge thing at NAB this year. Excuse me for being a bit skeptical of sales people, but I wonder if these systems really are going to be the big thing at the show. I mean, an integrated production system makes sense --- it cuts down on cost, space, personnel, etc. But why now? What has been holding companies back from making these systems available until now? I believe Dalet was showcasing something like this at the show last year, but I didn't hear as much hype surrounding it as I would've expected if it were truly an integrated newsroom workflow system. I guess the question is, are broadcasters going to buy into the multifunction integrated production system?