Q: What are the real implications of controlling devices via serial versus controlling them via a network?

A:  In my opinion, it's the non-deterministic vs deterministic timing.  LAN Networks are the fastest they've ever been, but it still depends on the level of traffic on a network that determines if the timing will be accurate.

Q: Hidden costs of automation: also the fees associated with software upgrades and support -- usually very high

A:  This is true.  All these factors must be researched when considering automation.

 Q: Can you explain "rich media"?

A:  Rich Media in my opinion is digital audio & video.  Spots, commercials, programs, etc.

Q: What is the most widely used master control automation system in the broadcast industry?

A:  Harris

Q: What is the life of a typical automation system?

A:  Good automation companies are constantly upgrading their systems.  As long as automation companies do so, the life can be many years.  My research show companies "on average" to have been around for 10 to 15 years.

Q: Who is marketing SOA?

A:  In the broadcast industry, I would say mainly traffic automation companies.

 Q: What is IPTV?

A:  Internet Protocol Television.  This type of broadcasting is most common with the Internet, Telephone companies, and Mobile Phone companies.

Q: If Microsoft windows is most popular, what version of the windows OS is in use? What about Vista?

A:  MS Windows XP

Q: Is bxf an accepted standard?

A:  After years of work, SMPTE is just now formalizing the release of this standard.  In reality, it's too early to tell.  I, however, will always be a promoter of this standard.  BXF standardizes metadata, which opens the door for advancement in the area of broadcast automation.

Q: What do you see as the most common reason of failure for 7x24 multi-channel automation systems? What can be done by the manufactures or station operators and engineers to reduce or eliminate these causes?

A:  In my opinion, human error and power loss are the principle causes of failures.  The solution would be redundancy and automation systems with more automated workflows and SOA "like" technology.

Q: What if we have several legacy devices and can't afford to retire these?

A:  In my opinion, it is best to go with a "Standard" automation system.  Standard automation systems have evolved over the years to be a champion in bridging legacy devices and modern devices.

Q: How will "hybrid" systems affect third-party vendors?

A:  Third-party vendors will simply add to their portfolio of products "software plug-ins" for automation systems.  Minimal hardware, such as video/audio spickets, etc., may still be required.

Q: What's the largest target market for automation companies today?

A:  In the USA Market, small market television stations and LPTV stations.

Q:  Is the cost of automation coming down? If so, why?

A:  Yes.  Automation has become a commodity.  No longer is automation a "new" technology and several companies have been in existence for many years.

Q: Of the three "types" of automation systems, which is most popular?

A:  Combo Systems