Hi
I'm currently working on a project for
a Radio Advert.
Basically I have an Unprocessed
voice-over and a mastered piece of music to make up the Advert from.
I'm quite interested from other
professionals who have experience in this field their experiences on
preparing adverts for radio.
I've done a fair bit of reading on how
music is processed on radio, and from hearing a lot of my own
productions on their air I know radio processing can have a dramatic
effect (to say the least).
I recently read quite an interesting
article, where a few tests had been done and the 'Loud' master ended
up sounding far worse than the others on radio (which I can quite
believe!).
I have a DAW Setup and the compressor I
quite like using for my general production is Sonalksis sv315, but quite
interest to hear if their is a 'standard go to' plug-in a lot of
engineers use on Voice Overs who work in this field?
For Processing the voice over im
currently about here, (but open for suggestions):
1. ratio of about 2:1 - 4:1
2. No More than 4 - 5 Dbs of reduction.
3. Trim off low frequency's under 60
4. Adding a touch of high end where
needed.
I use Ozone for when I self master....
so Now here's the question, once the you a good mix level between the
Voice Over and Mastered Backing Music. Would you gently run it
through a mastering package like Ozone to increase the over all
volume. This will obviously please the clients as louder seems to be
better for them, but should I be supplying radio with the version
which has a generally good overall volume but hasn't been run through
Ozone and let radio do the processing?
Just intersted how over people present
their stuff to get best results on air. I know there's a few plug-in
like XAP where you can get a similar effect but I think real life
experience seems to be the only way of understanding effects of
radio.
Also if the same Ad is used for TV,
interested in how people would approach this?
Be great to hear peoples feedback on
this, as one of those areas few people seem to know much about!
Cheers!